Your barber shop is all about creating the best looks for your clients, and Instagram is all about showcasing the best visuals in the form of images and videos. It’s like a match made in heaven! And with over 2 billion active users, Instagram is also one of the most popular social media platforms in the world, making it a great place to promote your styles. Here are five Instagram marketing tips to promote your barber shop.
Design amazing promotional graphics
Instagram posts always have to have a visual component, but they don’t always have to be photos or videos. Sometimes, you might want to showcase information about your barber shop in your posts, like sales, discounts, and specials. To get the best of both worlds with graphics and information, design a poster!
Posters take great photos or videos and combine them with words and graphics to create one eye-catching post for your social media pages. But Instagram is a busy place, and if you want them to stand out, they need to look professional.
Since you’re busy making your clients look dapper, you might not have time to design incredible graphics from scratch. Luckily, there are thousands of free barber shop post templates available on websites like PosterMyWall.
Simply choose the template that best fits your barber shop’s style, customize the information in the drag-and-drop editor, and you’re ready to upload to your Insta account. It couldn’t be easier!
Publish before and after photos
Everyone likes to see an amazing transformation. Before and after photos are a great way to capture attention online and show off your skills to all your followers.
Before starting a cut that you know will turn out amazing, ask the client if they’d be okay with you posting their picture to Instagram. If they agree, snap a quick photo of what they look like before you work your magic. Make sure the picture is good because you want to use a similar framing for the “after” photo.
Following your stylings, take another picture to show how good the client looks with their new haircut.
You can either put the two photos together in a collage using the Instagram app, putting them into a poster with graphics using a digital design tool like PosterMyWall, or posting them as two separate photos in an Instagram post.
Just make sure that you label the before and after pictures. These labels are less to tell people which is which (because it should be quite obvious) but more to show people that it’s a “before and after” post and they should look at it more closely. It’s a good way to get more engagement for your posts.
What if someone sees your amazing Instagram posts and wants to book an appointment? They’d have to find your website, contact your shop, set up an appointment, add it to their calendar… It’s quite the process!
Or, you could add a Book Now button directly to your Instagram profile!
With a Book Now button, users can schedule an appointment at your barber shop without ever leaving the platform. And the easier it is for someone to do something, the more likely they’ll be to actually do it!
Action buttons are only available for Instagram business profiles, so make sure you’re not using a personal account for your barber shop.
Create how-to videos
Hair styling is an art form with many technical tricks that you can only pick up after years of experience. These tips would be extremely interesting for anyone interested in looking good, which is why posting how-to videos can quickly showcase your expertise and create engaging content that users will want to watch and share.
For example, you could post a video outlining the proper way to style a popular haircut using products. Then anyone interested in that haircut will want to watch the video and save it for later so they can always have the information on hand. And even if someone doesn’t have that cut, they might know someone who does and will want to share the post with them.
When people see your skills, they’ll want to book an appointment right away!
Host a giveaway or contest
Nobody can resist the possibility of winning a great prize. Giveaways and contests on Instagram can do wonders to boost your visibility and encourage more user engagement online.
All you need to do is think of a fun premise and choose the right prize. For example, ask your followers to post a picture of their most ridiculous hairdos using a unique hashtag of your choice and tagging your business. Your barber shop team will vote on their favorite, and the winner will receive a free haircut.
People will enter your contest because it’s fun and there’s a good prize, and there’s a good chance they’ll share your contest with their friends and family to enter, increasing your reach and hopefully generating a ton of new followers.
Don’t forget to grab a before and after photo of the winner!
Promote your barber shop with Instagram marketing
With billions of active users, Instagram is a great place to promote your barber shop and showcase your skills. Grow your following with some high-quality barber shop poster graphics, before-and-after photos, a Book Now button on your profile, how-to videos, and plenty of fun contests.
With your Instagram profile running at maximum efficiency, there’s no way people will be able to miss your amazing styles.